The modern day music business in Nigeria,ably aided by some of the young ones in the country, has successfully imbibed a few lies into the lives of some upcoming acts who feel these lies are actually the truth, judging by the lifestyle of whosoever they decide to look up to in the industry.
Today, we will be discussing 6 blatant lies told about the Nigerian music industry that needs to be corrected ASAP.
Gospel Music Does Not Sell
I have heard a thousand and one times that gospel music does But,
before I address this ridiculously blatant lie, let me first explain
what gospel music is. It is a genre under inspirational music and it
simple means ‘Good news.’Good news gets us all excited and happy, same feeling we get when our favorite song comes on, now, no one is saying gospel music has to be like you are at a CAC, Celestial, Redeemed or Catholic convention, gospel music can be unleashed on the consumers in any genre the spirit might be needing the message passed on.
There is a reason why the likes of Mike Abdul of Midnight Crew, Sinach, Lara George, Frank Edwards, keep standing out and making a name/money for themselves, and a reason some secular artistes end up going the gospel music route sometimes, its simple, there is a market for gospel music in Nigeria, it now depends on how you want to drive your music/message home.
Your songs must be ‘Kpangolo’ music
Am sure from the name itself, you can already depict that such music
is basically noise. This kind of music is now so popular in Nigeria that
even the ones who call themselves veterans in the game, end up going
the way of this kind of sound, and still expecting to be called masters
of the game. My definition of this kind of music; poorly written lyrics
being voiced on an equally devastating poo of a beat.So many artistes, who originally had a plan for their kind of music, have been found wanting in this area. You see brilliants acts, who at the beginning of their career did some good songs, but due to the fact that the song did not get the attention they expected, they switch, making a fool of their beat-up selves.
Stay true to your sound, need be, spice it up any beat you might be working on, but don’t entirely go off track, who does that help at the end of the day? The consumers, who only get frustrated and vexed for wasting their MB’s to download the joke you call music, or you who lost money to an equally hungry producer who if he ever gains name in the industry, will look back on that beat and ask himself, if he was high when he worked on it.
There is a reason why the likes of Asa, Dare Art Alade, Timi Dakolo, Waje, Mode 9, Jesse Jagz, are still relevant till date.
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