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And the Winner is... YouTube: Oscars to Exit Network TV in 2029

 


And the Winner is... YouTube: Oscars to Exit Network TV in 2029

​For over half a century, the Academy Awards have been a staple of Sunday night television. However, the Academy is officially turning the page. Starting with the 101st Oscars in 2029, the ceremony will be streamed live and free to over 2 billion people worldwide on YouTube.

​Why the Big Move?

​The decision isn't just about technology—it’s about survival. Like many traditional awards shows, the Oscars have struggled with a long-term decline in TV ratings.

  • The Gen Z Factor: The Academy is determined to reach younger audiences who live on their phones and computers rather than in front of a cable box.
  • Global Reach: While ABC’s reach was largely limited to the U.S., YouTube offers an immediate, barrier-free global audience.
  • Innovation: The deal promises more than just a live feed; expect 4K streaming, real-time multi-language dubbing (AI-powered), and interactive "Creator-led" red carpet coverage.

​What Happens to ABC?

​Don't worry, you don't need to cancel your cable just yet. ABC still holds the rights for the next three years.

  • ​The 98th, 99th, and 100th (Centennial) Oscars will still air on ABC.
  • ​The 100th anniversary in 2028 is expected to be a massive "farewell tour" for the network partnership before the 2029 digital transition.

​The "YouTube Hub" Concept

​This isn't just a single-night broadcast. The partnership with Google/YouTube aims to turn the Oscars YouTube Channel into a year-round destination. The deal includes exclusive rights to:

  • The Governors Awards and the Nominees Luncheon.
  • ​Behind-the-scenes "All Access" during the ceremony (backstage cams, the Governors Ball).
  • ​Educational film content and a digitized archive of the Academy’s historic collection via Google Arts & Culture.

​The Industry Reaction

​The announcement has sent shockwaves through Hollywood. While traditionalists worry about the "prestige" of the awards moving to the same platform as cat videos and vlogs, tech experts say it’s a masterstroke. YouTube CEO Neal Mohan called the Oscars an "essential cultural institution," promising to stay true to the show's legacy while infusing it with digital innovation.

The Big Question: Will you miss the "glitz" of a traditional TV broadcast, or are you ready to watch the Oscars for free on your laptop? Let us know your thoughts in the comments!

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